Inside the Toys "R" Us Comeback

Bloomberg6 October 2026, 15:11 UTCUnited States of America

WHP Global is bringing Toys "R" Us back to life with over 120 new US stores despite falling consumer confidence. Yehuda Shmidman, the founder, chairman and CEO of the brand licensing company WHP Global, joins Bloomberg Open Interest to explain why toy demand is surging, the rise of the “kidult” shopper, and how an asset‑light licensing model is powering billions in sales and potential IPO plans. (Source: Bloomberg)

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