The NFL’s $192 Million Bet on Flag Football Is Paying Off

Bloomberg8 October 2026, 10:30 UTCUnited States of America

Twenty years ago, the NFL made a bet on flag football as an avenue for the American past time that's raising more and more concerns about safety among players. The sport has seen unprecedented growth since the pandemic — especially with girls. Next up: the Olympics and a college campus near you. Amanda Mull explains (Source: Bloomberg)

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