VW Wants to Take On Wrangler and Bronco on Their US Home Turf

Bloomberg15 October 2026, 16:42 UTCUnited States of America

Volkswagen AG is investing heavily in the US market, which Chief Executive Officer Oliver Blume says is "one big growth opportunity" for the company. The company plans to enter the US market for light trucks and offroad sport utility vehicles, with projects including a software venture with Rivian Automotive Inc. and the revival of heritage brand Scout. Volkswagen aims to field a midsize pickup and an offroad SUV to compete with established US franchises such as General Motors Co.'s Chevrolet Colorado and Ford Motor Co.'s Bronco. Bloomberg's Gabrielle Coppola breaks it all down on Bloomberg In

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