College Search Journey Divided: New Spark451 Survey Finds Prospective Students Prefer Anonymity While Parents Receive Little Communication

Business Wire16 October 2026, 13:26 UTCUnited States of America

BOSTON--(BUSINESS WIRE)--Jenzabar, Inc., a leading technology innovator in higher education, today announced the findings from the 2026 Survey of College-Bound Students and Their Parents. Conducted by Spark451, Jenzabar’s Enrollment Marketing Division, the survey reveals that there is no single college search process. Instead, two distinct searches occur simultaneously within the same household. Specifically, students are relying on AI tools and their own, often anonymous, independent research

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