Sushiro's New Chapter in the American Market

Bloomberg28 September 2026, 08:00 UTCUnited States of America

Sushiro is betting that the US appetite for raw fish is big enough to accommodate the casual, mass-market model that made the chain a giant in Japan. But headwinds abound, including a weak yen and increasing competition. Bloomberg TV's Shery Ahn has more. (Source: Bloomberg)

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