Economic data
Philippines urged to adopt Malaysia’s lasting tourism strategy
Philippine senators have urged the Department of Tourism to stick with a single marketing campaign to build long-term international recognition, pointing to long-running successes such as Malaysia’s “Truly Asia” tagline. Newly appointed Tourism Secretary Dita Angara-Mathay was asked about her plans for the current slogan, “Love the Philippines”, during a departmental budget hearing on Monday, the Philippine Star reported. Senate finance subcommittee chairman Erwin Tulfo suggested keeping the...
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