AUB and Anghami bring a live Gen Z business case into the classroom

Naharnet Lebanon6 November 2026, 09:41 UTCUnited States of America

The Suliman S. Olayan School of Business (OSB) at the American University of Beirut (AUB) and Anghami are bringing students closer to the realities of the regional digital and entertainment industry through a live business case focused on one of the most relevant audiences for brands today: Gen Z. The collaboration reflects OSB’s commitment to fostering experiential learning, enabling students to apply classroom concepts to real business challenges and critically reflect on their application in practice. The Anghami live case brings this learning orientation to life by engaging students

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