Beyond cheap prices, what will it take for Vietnam to win big in the $125 billion US furniture market?

Tuoi Tre News20 October 2026, 15:20 UTCVietnam

Competitive prices alone are no longer enough for Vietnamese exporters seeking a bigger slice of the $125 billion US furniture market. As consumer preferences shift and competition intensifies, what should businesses focus on to gain a stronger foothold in this market?

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