Economic data

Consumenten laten steeds duurdere wasmiddelen van Unilever links liggen, concurrenten profiteren van verder stijgende prijzen bij gigant

De Telegraaf28 October 2026, 17:00 UTC

Levensmiddelen- en verzorgingsconcern Unilever heeft in Europa en Amerika veel last van consumenten die, geplaagd door inflatie, overstappen naar goedkopere merken. „Inkoopcombinaties van supermarkten zetten ons onder druk om de prijzen te verlagen”, zegt ceo Fernando Fernandez woensdag. Toch verwacht de Unilever-chef dat de prijzen verder zullen stijgen. Concurrenten grijpen hun kans.

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